Users will soon have a new feature that allows them to lessen the volume of AI-created media appearing in their streams. This move comes as the service revealed that it currently hosts more than 1 billion AI videos.
Pilot Phase and Launch
This change is being tested over the next few weeks before a global release. This development comes amid a rise in AI-generated material, fueled by new content generation software.
The Broader AI Trend
It has been noted that nearly one in 10 of the fastest-growing channels on a competing service primarily display content made by AI. A considerable share of this output is classified as “AI slop”, a term for substandard, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that numerous viewers appreciate content made with AI tools, from computer-generated images to educational videos, and we aim to give people the option to increase or decrease of that, depending on their own preferences,” said a platform representative.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its app labeled as AI-generated. Collectively, over 100 mn videos are added to the platform every day, making AI content a minor part of its complete catalog.
Customizing Your Feed
Members will be able to decrease or raise the level of AI content they watch by opening the content preference setting in the app and choosing AI-made media. Additional categories that can already be modified under the setting cover news, style, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies require creators to identify lifelike artificially created content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any believable artificial content that is unmarked can be deleted under its terms of service.
In addition, the service will from now on attach an artificially created watermark to content created with its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This action is designed to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
The platform is furthermore introducing a two million dollar awareness program for specialists and organizations to create informative material about ethical AI use. This program will assist charitable organizations dedicated to teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its content review process, amid debate over intentions to lay off numerous review team members in Britain. The company is planning to cut 439 jobs in its user protection division in London, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A senior executive clarified that human moderation would still have a role, but automated tools can safeguard staff by eliminating the most distressing content prior to it is viewed by people. The company announced a notable drop in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is really helping us work at speed.”
